Is Leadership For The Future

Sandler's History

David H. Sandler, founder of the Sandler Sales Institute, began sales training and developing the Sandler Selling System in the late '60s and early '70s. He created an extraordinary sales training program for small and mid-sized companies, Fortune 500 corporations, and individual non-selling professionals.

Sandler expanded our marketplace impact in 1983 by franchising our proprietary training programs as the Sandler Sales Institute. In 1995, David Sandler died, but his legacy lives on through the entrepreneurial network of approximately 160 Sandler trainers and consultants who continue to deliver exceptional training to the marketplace.

Executive Team

Sandler Systems, Inc. is headed by the senior management team of Bruce Seidman, President, David Mattson, CEO, Margaret Stevens Jacks, Vice President of International Development, and Steve Howell, VP of Operations.

1967 – David H. Sandler, a salesman of motivational materials, rejects the "forced, rote" sales method he has been taught and begins to create a "better way to sell."

1969 – Sandler formally consolidates his newly refined sales methods and approach into the Sandler Selling System.

1969 – Sandler launches The President's Club, a comprehensive sales training program that teaches the Sandler Selling System and helps members achieve sales mastery through an ongoing workshop and coaching format that provides vital reinforcement training.

1983 – Sandler forms Sandler Systems, Inc. to provide in-house training in the Sandler Selling System. U.S. companies, as well as overseas firms, soon sign up for training.

1983 – Sandler Systems, Inc. creates the Sandler Sales Institute to franchise its training centers and unique reinforcement training methods throughout the United States and Canada.

1995 – Dutton publishes Sandler's book, "You Can't Teach a Kid to Ride a Bike at a Seminar," which tells the story of the development of the Sandler Selling System.

1997 – Sandler's President's Club course curriculum becomes the first training program in the world to receive certification through an international accrediting body recognized by the Dutch Council for Accreditation.

1999 – The Sandler Sales Institute publishes "Close The Deal," a book written in collaboration with Lyle Sussman and Sam Deep.

1999 – Sandler Sales Institute formally incorporates the best elements of advanced adult learning theory into its most popular course materials.

2000 – Sandler Sales Institute produces an audio program that is being sold through Nightingale–Conant.

2001– Sandler International, a division of Sandler Systems, Inc., under the leadership of Edna Sandler, President and CEO, and Margaret Stevens Jacks, Vice President of International Development, is formed. Sandler International initiates, manages and directs all overseas training activities on behalf of the Sandler Sales Institute; provides direct in-house sales and sales management training to multinational or overseas organizations; and builds the Sandler International area developer network.

2001 - Sandler International signs an agreement with an exclusive area developer for Greece.

2002 – Sandler International and SARAP Limited sign an agreement naming SARAP Limited as the exclusive area developer for Ireland.

2003 – Sandler International and Big Cat Training Ltd. sign a Master Franchise agreement awarding the British company exclusive franchising rights in the UK.

2004 – 21st Anniversary.

2004 – Mexico becomes a new addition to Sandler International development, upon execution of Master Franchise agreement with DLC Consulting, S.C.

2004 – Sandler International enters into agreement with Personal and Executive Development Pty Limited awarding exclusive Master Franchisee rights for the countries of Australia and New Zealand.

2005 – Poland joins the Sandler International community after an agreement is signed between Client Direct and Sandler International naming Client Direct as the exclusive Master Franchisee for Poland.

2005 – KPMG Kyriacou Advisors acquires the area development rights for Greece and Cypress.

2006 – UK Master Franchisee continues its rapid growth and counts seven individually owned franchises under their direction.

2006 – Sandler Sales Institute Brasil has acquired the rights to operate a Master franchise in Sao Paulo, Brazil.

2007 - Sandler was awarded #1 Management Training franchise for the second year in a row by Entrepreneur Magazine.

2007 – Malaysia, Czech Republic, and Vietnam join Sandler in its international development. Master franchises have been awarded to companies in all countries.